Coca-Cola, Dell and PayPal Share Their Influencer Marketing Secrets – Entrepreneur


Entrepreneur
Coca-Cola, Dell and PayPal Share Their Influencer Marketing Secrets
Entrepreneur
Big brands like PayPal, Dell and Coca-Cola have been in the influencer marketing space for over the past decade, and that depth of experience has created best practices for how not only big brands, but entrepreneurs and small businesses, can succeed in …

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Generating business with an all-in-one marketing solution – Inman.com

Generating business with an all-in-one marketing solution
Inman.com
You need an all-in-one marketing solution that can help attract, capture, and nurture leads into lifelong clients. With Placester's unified solution, real estate agents sell 31% more homes than other agents. In this live demo, you'll experience how

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Dave Allen leaves Apple Music, joins marketing agency – Music Business Worldwide

Dave Allen leaves Apple Music, joins marketing agency
Music Business Worldwide
After spending three years in Apple Music's Artist Relations team, Gang of Four bassist Dave Allen has joined Portland creative agency North Inc. as Director of Artist and Music Industry Advocacy. Allen was one of the artists involved in Apple Music's

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6 data-driven marketing trends every small business should embrace – CIO


CIO
6 data-driven marketing trends every small business should embrace
CIO
Marketers are increasingly relying on data for their campaigns, measuring the results of every effort so that they can streamline their messages. Instead of wasting time and money reaching out to Facebook members, for instance, they could learn that …

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HP’s CMO: We must be business people first and marketers second – Marketing Week


Marketing Week
HP's CMO: We must be business people first and marketers second
Marketing Week
… and marketing, and the fragmentation of media and data means the “role is getting is getting wider, more complex and more exciting than ever before”. However, he thinks the objectives have never more focussed and marketers must be “a business

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