Is agile marketing the new buzzword? – The Star Online


The Star Online
Is agile marketing the new buzzword?
The Star Online
Dass(filepic): With the growing focus on digital marketing, the marketing concept is expected to potentially trigger huge concern to businesses be it large ones or even the small and medium size. A key reason being, with the fast growing technology, it

and more »

View full post on business marketing – Google News

Digital Marketing and Your Small Business: 9 Books to Spark Your Upgrade – Small Business Trends


Small Business Trends
Digital Marketing and Your Small Business: 9 Books to Spark Your Upgrade
Small Business Trends
Understanding which tools and strategies to use to achieve your business objectives can be difficult. That's where this book list fits in. This list contains nine books that cover almost every aspect of digital marketing, so you can prepare for your

View full post on business marketing – Google News

Where are we in digital marketing? – Philippine Star

Where are we in digital marketing?
Philippine Star
Fifty-seven percent of marketers are unsure about how digital marketing drives business objectives. Lack of clarity about the role digital marketing plays in a business highlights the need to intensify education and training among brands. These efforts

View full post on business marketing – Google News

American Express Has a Lot to Teach You About Content Marketing – Entrepreneur


Entrepreneur
American Express Has a Lot to Teach You About Content Marketing
Entrepreneur
Why then, do they continue to set the gold standard for content marketing, hustling to create some of the most trusted, most genuinely useful advice for small business owners and entrepreneurs? Courtney Colwell, director of content marketing at

View full post on business marketing – Google News

Steven Soderbergh has a new plan to make Hollywood movies outside the control of big studios – Business Insider


Business Insider
Steven Soderbergh has a new plan to make Hollywood movies outside the control of big studios
Business Insider
If Soderbergh went with a studio to release “Logan Lucky,” like he did with 2012's “Magic Mike” through Warner Bros., the director would have been looking at a $40 million marketing campaign for the $29 million-budgeted “Lucky,” in which the studio

and more »

View full post on business marketing – Google News