Staples revamps marketing in bid to shed retail-industry baggage – Kankakee Daily Journal


Kankakee Daily Journal
Staples revamps marketing in bid to shed retail-industry baggage
Kankakee Daily Journal
Instead, it began to aggressively pursue customers in the $80 billion-per-year U.S. midmarket — or businesses with fewer than 200 employees. Staples currently has less than 5 percent of that market. The plan includes adding 1,000 people to its sales

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Unifi names marketing veteran Hall as chief executive – Winston-Salem Journal

Unifi names marketing veteran Hall as chief executive
Winston-Salem Journal
“His substantial leadership and managerial experience in the apparel industry. coupled with his strong track record of delivering results, developing licensing and business partner relationships, will prove invaluable to Unifi in the execution of our

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Business marketing is no ‘Field of Dreams’ – Hamilton Journal News


Hamilton Journal News
Business marketing is no 'Field of Dreams'
Hamilton Journal News
Mark Lankford, Associate Director of Butler County SBDC based at The Hamilton Mill, City of Middletown and Greater Hamilton Chamber of Commerce. Today's question actually comes from a variety of clients and other people I meet. “Where are my …

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Industry Outlook: Advertising & Marketing – Utah Business

Industry Outlook: Advertising & Marketing
Utah Business
That's what's changed our industry radically—we're not marketing to masses as much as we're marketing to the individual. BLAIN: When I got into this business it was really about the art of marketing. And so much more now—with digital—it's more about

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Here’s How I Took My Business From Paper to Profitable With Minimal Marketing Spend – Entrepreneur


Entrepreneur
Here's How I Took My Business From Paper to Profitable With Minimal Marketing Spend
Entrepreneur
When I was a senior in college, I pitched my undergraduate capstone project as such: I was going to start a business . . . on paper. As a marketing major stuck in an artsy honors program, my capstone project options were limited to literature seminars

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