How Adobe’s CIO blends IT and marketing – CIO


CIO
How Adobe's CIO blends IT and marketing
CIO
Adobe CIO Cynthia Stoddard doesn't think about marketing and IT as separate functions. “We don't have an artificial wall between these organizations,” she tells CIO.com. IT and marketing have distinct priorities within the business, but aligning their …

and more »

View full post on business marketing – Google News

Pewaukee-based marketing agency wins business-to-business award – Lake Country Now


Lake Country Now
Pewaukee-based marketing agency wins business-to-business award
Lake Country Now
Pewaukee-based Affirm Agency, a marketing communications agency, was honored with Best of Show and a Bell Award from the Business Marketing Association (BMA) Milwaukee at the BMA's 2017 Bell Awards banquet April 27. The annual BMA Bell …

View full post on business marketing – Google News

Maximized Marketing – Northwest Indiana Business Quarterly (press release)


Northwest Indiana Business Quarterly (press release)
Maximized Marketing
Northwest Indiana Business Quarterly (press release)
Most business owners know to invest in marketing of some sort but may not realize the vast importance of it, now more than ever. “Marketing is especially tricky today because, most of the time, you're getting digital or non-physical results,” says

View full post on business marketing – Google News

5 Marketing Strategies For Business Growth – CBS Chicago


CBS Chicago
5 Marketing Strategies For Business Growth
CBS Chicago
Although there are more marketing tools available, people are inundated with messages on a daily basis. Finding the right marketing strategy for your business is essential for building a strong customer base. Try these proven strategies to take your

View full post on business marketing – Google News

Netsertive Survey Finds Small Businesses Falling Short On Social Media Marketing – PYMNTS.com


PYMNTS.com
Netsertive Survey Finds Small Businesses Falling Short On Social Media Marketing
PYMNTS.com
According to a press release, nearly half (49 percent) of small businesses reported that they don't have a formal social media marketing strategy in place. In addition, the respondents' ability to execute social media campaigns is falling short, as

and more »

View full post on business marketing – Google News