‘The shoe does a lot of marketing on its own’ – How Converse uses niche stars to grow its cultural presence – Business Insider


Business Insider
'The shoe does a lot of marketing on its own' – How Converse uses niche stars to grow its cultural presence
Business Insider
In an interview with Business Insider, Converse chief marketing officer Julien Cahn said: "Our marketing is not for the sake of going after the competition, it's the way we've been behaving as a brand for many, many years." The Converse All Star

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McDonald’s Frork Promotion Shows Gamble of Humor in Marketing – Small Business Trends


Small Business Trends
McDonald's Frork Promotion Shows Gamble of Humor in Marketing
Small Business Trends
If people don't “get” the infomercial or if it just doesn't strike the right chord with customers, then all of those marketing (and in this case actual product creation) resources will have gone to waste. That doesn't mean that businesses shouldn't use

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ODU students test marketing mettle in on campus competition – Virginian-Pilot

ODU students test marketing mettle in on campus competition
Virginian-Pilot
More than 300 Old Dominion University students recently sharpened their business marketing skills with some on-campus competition. ODU Professor Michelle Carpenter's students won the overall top prize for their work on Knot Your Average Grain's social …

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Speedway Motors names new director of marketing – Lincoln Journal Star

Speedway Motors names new director of marketing
Lincoln Journal Star
Betsy Grindlay has recently been named director of marketing for Speedway Motors. In this position, Grindlay is responsible for leading the design and execution of Speedway's marketing strategy across all channels including direct mail, events

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Temple Study Finds Social Media Marketing Harms Business Long-Term – Philadelphia magazine


Philadelphia magazine
Temple Study Finds Social Media Marketing Harms Business Long-Term
Philadelphia magazine
Temple Study Finds Social Media Marketing Harms Business Long-Term. Researchers at the Fox School of Business determined that companies “over-do” online posts, which leads users to unfollow over time. By Fabiola Cineas | May 1, 2017 at 9:09 am.

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