McDonald’s U.S. Marketing Chief to Leave – Fox Business


Fox Business
McDonald's U.S. Marketing Chief to Leave
Fox Business
They are the latest management changes being made by Chief Executive Steve Easterbrook, who has to strengthen the business in McDonald's biggest market. The chain experienced a sales lift immediately following the launch of all-day breakfast last year, …

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Allstate ditches Fox’s O’Reilly show – Crain’s Chicago Business


Crain’s Chicago Business
Allstate ditches Fox's O'Reilly show
Crain’s Chicago Business
Northbrook-based insurer Allstate, automakers Hyundai and BMW, financial firm T. Rowe Price, drugmaker GlaxoSmithKline and online marketing firm Constant Contact said Tuesday that they have joined Mercedes-Benz in pulling their ads from the show.

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The Business Impact of Good Creative [Infographic] – MarketingProfs.com (subscription)


MarketingProfs.com (subscription)
The Business Impact of Good Creative [Infographic]
MarketingProfs.com (subscription)
Businesses that invest in creative are 85% more likely to be financially successful, the infographic shows. The challenge? Some 77% of teams say there is increased pressure to be more productive than more creative at work. How can marketing and

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Yelp acquires Wi-Fi marketing company Turnstyle Analytics for $20 million – TechCrunch


TechCrunch
Yelp acquires Wi-Fi marketing company Turnstyle Analytics for $20 million
TechCrunch
Yelp this morning announced it has paid $20 million in cash to acquire the Wi-Fi marketing company, Turnstyle Analytics, which offers a service that allows businesses to connect with their customers over a freely provided Wi-fi network. The move, Yelp …
Yelp Acquires Wi-Fi Marketing Company Turnstyle AnalyticsBusiness Wire (press release)

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The need for an ‘ideal’ modern day marketing agency – YourStory.com


YourStory.com
The need for an 'ideal' modern day marketing agency
YourStory.com
Such an agency needs to have a deep understanding of the business and its vicissitudes, build flexible skills across marketing domains which are medium-agnostic, and understand, implement and deliver tech-driven solutions to enhance the brand …

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