When marketing in one country backfires abroad – Business Standard


Business Standard
When marketing in one country backfires abroad
Business Standard
This may have seemed appropriate for the local market, but when women in other parts of the world found out, they were outraged. “It is impossible to retouch women out of reality,” Sweden's then-trade minister told the press. The company later
Kara Alaimo: When marketing in one country backfires abroadNew Zealand Herald

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6 Must-Do’s for Effective Social Media Marketing – Entrepreneur


Entrepreneur
6 Must-Do's for Effective Social Media Marketing
Entrepreneur
A lot of businesses do social media marketing wrong. They hear everyone screaming, “You must have a social media presence,” but what that entails isn't always spelled out correctly. Social media marketing should be effective and affordable, and when
5 Social Media Marketing Myths and Their RealitiesBusiness 2 Community

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Nail Institute’s grads land new careers; SCORE advisers provide marketing help – Billings Gazette


Billings Gazette
Nail Institute's grads land new careers; SCORE advisers provide marketing help
Billings Gazette
SCORE officials point to the Nail Institute as one of several successful businesses that have received guidance and support from the program. In January, SCORE picked up seven new clients, and efforts are under way to help even more, said Bob Hughes, …

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How Direct Marketing Can Improve Your Business – Huffington Post


Huffington Post
How Direct Marketing Can Improve Your Business
Huffington Post
With the growth of the Internet, businesses have additional opportunities to market their products on a smaller marketing budget. Those that have achieved the greatest success are the ones that have successfully integrated online marketing with other

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