How ‘Straight Outta Compton’ viral marketing became a sensation – Business Insider


Business Insider
How 'Straight Outta Compton' viral marketing became a sensation
Business Insider
“The synergy that was taking place between Beats and Apple and the film company and the record company is something that was being orchestrated for the past couple of months when everything started to crystalize,” says Berman. “The promotions all …

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