Marketing to Baby Boomers: A Boon for Business – Business 2 Community – Business 2 Community


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Marketing to Baby Boomers: A Boon for BusinessBusiness 2 Community
Business 2 Community
Baby boomers represent more than 80 million U.S. consumers and hold a whopping 70 percent of the nation's disposable income. So one would think that marketers typically spend a large percentage of their advertising dollars targeting this powerful

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