Identify the Marketing Metrics That Actually Matter … – Harvard Business Review – blogs.hbr.org (blog)


blogs.hbr.org (blog)
Identify the Marketing Metrics That Actually Matter – Harvard Business Review
blogs.hbr.org (blog)
The Internet of Things will collect and transmit unprecedented amounts of data. This poses a big problem for marketers, who can end up down a rabbit hole of fruitless information. Now, more than ever, marketers need to be measuring the right things.

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