At Wimbledon, a Power Broker Gambles to Reassert Its Marketing Magic – New York Times


New York Times
At Wimbledon, a Power Broker Gambles to Reassert Its Marketing Magic
New York Times
IMG has long been the market leader in the hawking of tennis players. The company was founded in 1960 by Mark McCormack, an American lawyer who saw a niche and began making money from it by reaching a handshake agreement with the star golfer …

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