Lattice Engines raises $28M to boost predictive marketing – Silicon Valley Business Journal


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Lattice Engines raises $28M to boost predictive marketing
Silicon Valley Business Journal
Predictive marketing company Lattice Engines raised $28 million in Series D funding on Wednesday to help sales teams anticipate what consumers will do by using past behavioral data. River Cities Capital Funds and Piper Jaffray Merchant Banking led the …
Why marketers are betting big on predictive analyticsCIO

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