From CMO to CEO: Why Marketers Should Own the Business–But Don’t – Business 2 Community

From CMO to CEO: Why Marketers Should Own the Business–But Don't
Business 2 Community
So if only Marketing could do its job perfectly, it would be the “go-to” function in business. Yet, companies routinely look to the CFO or Head of Operations, who do not directly contribute to the key objective of the company when it comes to choosing

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