McDonald’s Hamburglar revival may be stroke of genius in millennial marketing – The Guardian


The Guardian
McDonald's Hamburglar revival may be stroke of genius in millennial marketing
The Guardian
For a company that has been struggling to cope with fundamental shifts in the restaurant market, this is an unexpected coup. Yet the response of the media press has been sniffy, accusing the campaign as being, like the menu, stuck in the past and
From Cartoon Chubster To Handsome Hipster: McDonald's Revamps HamburglarNPR (blog)

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