A Cheat Sheet for Marketers on the Future of Digital Platforms – blogs.hbr.org (blog)

A Cheat Sheet for Marketers on the Future of Digital Platforms
blogs.hbr.org (blog)
Daina Middleton, Head of Global Business Marketing at Twitter, told us, “as marketers, we have historically wanted to dominate the conversation, but now it needs to be about participating, not dominating.” 3. Personalize. The ease of connecting and …

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